UOW Creative, while being a university initiative dedicated to reflecting the ‘now’ of our UOW community, holds a great deal of potentials for the future for not only the creative industry, but also of our online persona.
As McLuhan said, electric technology allowed humanity to extend our inner selves and create an external central nervous system. And with the arrival of social media, we have a public visualisation of our psychological selves and our sense of identity (McLuhan, as mentioned in Lecture Week 8). UOW Creative is reaching out to students through these channels, through the portrayal of their online persona. And with our platform, we are creating a connected system of students’ creativity and expressions. In-person exhibitions will have to welcome more and more online galleries, static portfolios will give way to the connected portfolio. In general, the future of the creative industry means our online persona is only going to get more important. With regards to the university institution, where the industry’s talents are nurtured, initiatives such as UOW Creative is a crucial first step to ensure that the creative minds are heard and spread through the cybernetic system.
At its core, UOW Creative is contributing to the valuable resource of future economy: creativity. If in the past, our economy was built on natural resources and physical labour, the advancement of techonoly nowadays has allowed us to replicate those. However, with the rise of our cybernetic future, developing the full human and creative capabilities of each individual will put us back on “the path to economic and social prosperity”